This advertising project was designed for an italian centre of mental health.
The purpose of the advertising campaign was to sensitise against prejudice towards people who suffer from mental disorders.
I proposed two designs. The one on the left is the final project, because it was the most relevant. The words engraved in the domino pieces mean “sick”, “dangerous”, “weird” and “different”. The headline I suggested was “Knock down your prejudice!”
The second one illustrates the condition of people affected by OCDs and other similar disorders. We should try and find the key to the cage in which they are imprisoned.
Media: Adobe Illustrator